Micromax’s YU Yureka Plus Launched

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On Monday, 20th July, Yureka Plus, third smartphone of Micromax owned subsidiary YU was launched. The phone is priced Rs.9,999 and will be up for sale exclusively on Amazon India on Friday, 24th July from 12pm onwards.

This phone is upgraded version of Yu Yureka smartphone. But instead of earlier 720×1280 screen resolution, this phone has 1080×1920 pixels (full HD) screen.The size of screen is the same 5.5 inch with corning gorilla glass protection.

The hardware specifications of the phone are same as that of previous model. It has 1.5Ghz octa-core Snapdragon 615 processor. It comes with 16GB internal storage with 2GB DDR3 RAM and a 2500 mAh battery. Device has a 13-megapixels primary autofocus camera with an LED flash featuring the SONY IMX214 CMOS sensor. The front camera is of 5-megapixels with pixel size of 1.4 micron.

YU Yureka Plus features Cyanogen OS 12, a custom aftermarket version of Android 5.0.2 Lollipop developed by Cyanogen. The device features dual SIM (Micro-SIM, dual stand-by) for both 3G and 4G.

The smartphone features 4G LTE-fastest connectivity option available.It has CAT 4 connectivity that gives you 1.5 times the data rate of regular network.This save time with hyper fast network connectivity and download speeds of up to 150mbps.

Micromax's Yureka Plus-Entwined Allusions

Connectivity options offered by the phone are Wi-Fi 802.11 b/g/n, Bluetooth 4.0, GPS, microUSB 2.0 and a 3.5mm audio jack. Yureka plus comes with sensors such as accelerometer, proximity sensor, ambient light sensor and gyroscope.

The smartphone will be available in Alabaster White and Moondust colour variants. The company notes that both the colours will be available in the first flash sale on Friday, 24th July.

Commenting on the launch, Rahul Sharma, Founder Yu said, “With Yureka we ushered in the revolution that’s ‘YuPlayGod’ and we couldn’t have asked for a better response from our community. We have been overwhelmed with the enthusiasm and cheer we received for the Zeus of phones, Yureka. Grateful for the encouragement and support we are returning the love by breaking our very own unprecedented benchmark with Yureka Plus.”

So, the competition has just got tougher for Lenovo’s K3 Note — considered to be one of the most feature-rich smartphones available in the sub-Rs 10,000 category. The only smartphone to sport a full-HD display in this price range, Lenovo K3 Note has a new rival: Micromax YU’s Yureka Plus.

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