How Amazon is keen on changing the Delivery Game!

BREAKING NOW, Technical 0 218

Amazon, the largest e-retailer in the world by Total Sales & Market Capitalization, is changing the way of delivering packages to your places. After Prime, Amazon is getting Drone Delivery, referred as Prime Air! Yes, you read that right. Don’t be shocked if you get to see Drones Flying over your place carrying your Amazon Package.

And it’s not just an imaginary concept. Amazon has already started testing on this. The first Prime Air Delivery took place on December 7, 2016 in Cambridge, England and successfully delivered the package within 13 minutes of order being placed.

I’m often awestruck by things Amazon do. Be it getting Prime to India, testing Prime Air in UK, and of course the Amazon Go Store being the masterstroke (will be sharing info about the same in a couple of days).

No doubt, any Indian E-commerce is facing it hard to compete with the Global King! Flipkart gave a tough competition to Amazon India during Diwali but they burned money of their investors like anything, giving enormous discounts, motto being Survival. But the question persists… How far?

Not only the Largest Inventory, Amazon has the best customer service and Delivery that outshines its all competitors. And with innovative ideas like these show that they are going from Strength to Strength.


Amazon is developing a service to use drones to safely deliver packages to customers in 30 minutes or less. It’s called Prime Air. We have started a new private trial for customers in the Cambridge area of England, and on December 7th we completed our first delivery! Customers will choose from a selection of thousands of items, tucked away in a Prime Air fulfillment Center located just over the horizon from their homes. We have been operating fulfillment centers for quiet a while now, but this one is unlike all the rest. These modest looking buildings contain innovative Prime Air Technology.

Here’s how Amazon Prime Air Works

Moments after receiving your order, an Electrically powered Amazon Drone makes its way down an automated track and then rises into the sky with the customer’s package on board. These drones are autonomous from take-off, to landing, and return, they operate completely on their own. Cruising quietly below 400 feet, carrying packages upto 5lbs, and guided by GPS, our systems are designed to find their destinations safely. Within 30 minutes of placing the order, the customer receives their package. For this initial trial, customers can choose from the latest tech gadgets, to their dog’s favorite biscuits. We will use the data gathered during this beta test, and the feedback provided by the customers, to expand the private trial to more customers over time. We’re starting with two customers now, and in the coming months, will offer participation to dozens of customers living within several miles of our UK facility. And then growing to hundreds more. After that? Well, it would be easy to say ‘the sky’s the limit’. But that’s not exactly true anymore, is it?

Here’s another video of Amazon Testing Drone Delivery System.

Amazon is also the most downloaded retail app in India.

About the author / 

Dhairya Bagga

A Philosopher at heart, Realist at Mind and SEO Analyst by Profession!

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